Canon is the world's largest camera manufacturer. It makes cameras from very small point-and-shoots to full-frame professional grade still and video cameras. But to what does it owe its incredible success?
In this video interview a Canon representative recounts the decisions made by management that led to their dominance of the imaging industry. Was it bold and striking marketing? Was it cutting-edge and innovative engineering? Take a few minutes and get an insight into how abundant success is achieved.